Our approach
We don’t believe in rigid styles or predefined formulas; we believe in authenticity. We adapt to the essence of each business to create a brand universe that speaks for you. The style or the industry doesn’t matter — what matters is you.
Visual Identity
Because your brand doesn’t just need to look good: it needs to make sense and feel coherent.
Creating a visual identity goes far beyond designing a logo. It’s about shaping a visual universe that reflects who you are and how you want to be perceived.
We work on every detail so your brand looks professional, consistent, and full of personality:
– Primary logo and secondary versions
– Colour palette
– Typography
– Brand board
– Brand guidelines
(EXTRAS)
+ Instagram templates
+ Business card
+ Documents
And much more
Our Approach
We don’t believe in rigid styles or predefined formulas; we believe in authenticity. We adapt to the essence of each business to create a brand universe that speaks for you. The style or the industry doesn’t matter — what matters is you.
Shall we build the brand of your dreams?
I’m Alicia, and I want to help you make your brand truly unique.
I strongly believe that every brand has its own voice and its own story to tell. My mission is to help you uncover that unique essence, translate it into a visual identity, and communicate it effectively.
That’s why I help you create your own brand universe. For me, this goes far beyond designing a simple logo; it’s about building a visual narrative that connects with your audience and stands the test of time.
If you’re ready to take your brand to the next level, you’re in the right place.
♥
“Alicia came along at exactly the right time. Etéreo already had a logo and packaging, but something just didn’t feel right. I looked at the social media and websites of other brands and felt something, but when I looked at mine, I didn’t feel the same. We changed the logo and typography, she advised me, truly understood me, and brought what I wanted to life. She respected my timing — which, with two jobs and two children, isn’t always straightforward — and gave me ideas to implement everything. I wouldn’t hesitate to work with Alicia again, many times over. Thank you.”
Carolina Perez
Etereo
“We’re absolutely delighted with Alicia’s work on the branding for our brand, Giro. From the very first contact — even before knowing whether we would work together — she took the time to get to know us and truly understand who we are, and that showed in every proposal and in the final result. The process was warm, professional, and full of creativity. You can really see the care and dedication behind every detail. Thank you! We 100% recommend her work.”
Adrian Fernandez
Giro 180
“Alicia designed the visual identity for my new café and I couldn’t be happier. She understood exactly what I wanted — even better than I did myself — and managed to capture it perfectly in the brand identity. I’m in love with the logo and the whole visual image 😍 Thank you for your professionalism and your incredibly kind approach.”
Alba
Anoia
“Working with Alicia not only makes you feel right at home, but she won’t let you walk away with anything less than what you’re looking for. She takes care of every detail until the result is just right. A 100% recommendation, without a doubt. I’m really happy with both the process and the final outcome.”
Anna Pedro
Anna Pedro
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